AppStore在全球大部分地区都有销售,根据苹果的规则,一个地区或者一个国家,除了设置本地语言外,还可以设置几版外语。而英语作为全球认可度最高的语言,在很多国家和地区都能设置英语版的关键词。在这里有一个漏洞,英语版的关键词不一定非要设置成英语,在中国可以设置成中文,在日本可以设置成日文,这跟本国语言版本是不冲突的。
这这种情况下,很多做国内市场的小伙伴一般都会利用这一漏洞多设置一版关键词。这样的话,简体中文可以设置100个字符,英文版关键词可以设置100个字符,加起来就有200个字符,关键词覆盖量直接翻了一倍。同样的,如果是做海外市场的小伙伴,除了当地语言版本外还可以多设置一版英语版的关键词。这就占了很多的优势。
在这里为做海外市场的小伙伴提供一份全球英语设置目录:
区域 | 国家 | 语言 |
亚太 | Australia | English (Australia) |
Bhutan | English (U.K.) | |
Brunei Darussalam | English (U.K.) | |
Cambodia | English (U.K.) | |
China | Chinese (Simplified),?English ? (U.K.) | |
Fiji | English (U.K.) | |
Hong Kong | English (U.K.),?Chinese ? (Traditional) | |
Indonesia | English (U.K.),?Indonesian | |
Japan | Japanese,?English (U.S.) | |
Kazakhstan | English (U.K.) | |
Korea, Republic Of | Korean,?English (U.K.) | |
Kyrgyzstan | English (U.K.) | |
Lao People’s Democratic Republic | English (U.K.) | |
Macau | English (U.K.),?Chinese ? (Traditional) | |
Malaysia | English (U.K.),?Malay | |
Micronesia, Federated States of | English (U.K.) | |
Mongolia | English (U.K.) | |
Nepal | English (U.K.) | |
New Zealand | English (Australia) | |
Pakistan | English (U.K.) | |
Palau | English (U.K.) | |
Papua New Guinea | English (U.K.) | |
Philippines | English (U.K.) | |
Singapore | English (U.K.),?Chinese ? (Simplified) | |
Solomon Islands | English (U.K.) | |
Sri Lanka | English (U.K.) | |
Taiwan | English (U.K.),?Chinese ? (Traditional) | |
Tajikistan | English (U.K.) | |
Thailand | English (U.K.),?Thai | |
Turkmenistan | English (U.K.) | |
Uzbekistan | English (U.K.) | |
Vietnam | English (U.K.),?Vietnamese | |
北美 | Canada | English (Canada),?French (Canada) |
United States | English (U.S.),?Spanish (Mexico) | |
拉丁美洲和加勒比 | Anguilla | English (U.K.) |
Antigua and Barbuda | English (U.K.) | |
Argentina | Spanish (Mexico),?English (U.K.) | |
Bahamas | English (U.K.) | |
Barbados | English (U.K.) | |
Belize | English (U.K.),?Spanish (Mexico) | |
Bermuda | English (U.K.) | |
Bolivia | Spanish (Mexico),?English (U.K.) | |
Brazil | Portuguese (Brazil),?English ? (U.K.) | |
Cayman Islands | English (U.K.) | |
Chile | Spanish (Mexico),?English (U.K.) | |
Colombia | Spanish (Mexico),?English (U.K.) | |
Costa Rica | Spanish (Mexico),?English (U.K.) | |
Dominica | English (U.K.) | |
Dominican Republic | Spanish (Mexico),?English (U.K.) | |
Ecuador | Spanish (Mexico),?English (U.K.) | |
El Salvador | Spanish (Mexico),?English (U.K.) | |
Grenada | English (U.K.) | |
Guatemala | Spanish (Mexico),?English (U.K.) | |
Guyana | English (U.K.) | |
Honduras | Spanish (Mexico),?English (U.K.) | |
Jamaica | English (U.K.) | |
Mexico | Spanish (Mexico),?English (U.K.) | |
Montserrat | English (U.K.) | |
Nicaragua | Spanish (Mexico),?English (U.K.) | |
Panama | Spanish (Mexico),?English (U.K.) | |
Paraguay | Spanish (Mexico),?English (U.K.) | |
Peru | Spanish (Mexico),?English (U.K.) | |
Saint Lucia | English (U.K.) | |
St. Kitts and Nevis | English (U.K.) | |
St. Vincent and The Grenadines | English (U.K.) | |
Suriname | English (U.K.),?Dutch | |
Trinidad and Tobago | English (U.K.) | |
Turks and Caicos | English (U.K.) | |
Uruguay | English (U.K.),?Spanish (Mexico) | |
Venezuela | Spanish (Mexico),?English (U.K.) | |
Virgin Islands, British | English (U.K.) | |
欧洲 | Albania | English (U.K.) |
Austria | German,?English (U.K.) | |
Belarus | English (U.K.) | |
Belgium | English (U.K.),?French,Dutch | |
Bulgaria | English (U.K.) | |
Croatia | English (U.K.) | |
Cyprus | English (U.K.),?Greek,Turkish | |
Czech Republic | English (U.K.) | |
Denmark | English (U.K.),?Danish | |
Estonia | English (U.K.) | |
Finland | English (U.K.),?Finnish | |
France | French,?English (U.K.) | |
Germany | German,?English (U.K.) | |
Greece | English (U.K.),?Greek | |
Hungary | English (U.K.) | |
Iceland | English (U.K.) | |
Ireland | English (U.K.) | |
Italy | Italian,?English (U.K.) | |
Latvia | English (U.K.) | |
Lithuania | English (U.K.) | |
Luxembourg | English (U.K.),?French,German | |
Macedonia, The Former Yugoslav ? Republic Of | English (U.K.) | |
Malta | English (U.K.) | |
Moldova, Republic Of | English (U.K.) | |
Netherlands | Dutch,?English (U.K.) | |
Norway | English (U.K.),Norwegian | |
Poland | English (U.K.) | |
Portugal | Portuguese (Portugal),English (U.K.) | |
Romania | English (U.K.) | |
Russia | Russian,?English (U.K.) | |
Slovakia | English (U.K.) | |
Slovenia | English (U.K.) | |
Spain | Spanish (Spain),?English (U.K.) | |
Sweden | Swedish,?English (U.K.) | |
Switzerland | German,?English ? (U.K.),French,?Italian | |
Turkey | English (U.K.),?Turkish | |
Ukraine | English (U.K.),?Russian | |
United Kingdom | English (U.K.) | |
非洲,中东及印度 | Algeria | English (U.K.) |
Angola | English (U.K.) | |
Armenia | English (U.K.) | |
Azerbaijan | English (U.K.) | |
Bahrain | English (U.K.) | |
Benin | English (U.K.) | |
Botswana | English (U.K.) | |
Burkina Faso | English (U.K.) | |
Cape Verde | English (U.K.) | |
Chad | English (U.K.) | |
Congo, Republic of | English (U.K.) | |
Egypt | English (U.K.) | |
Gambia | English (U.K.) | |
Ghana | English (U.K.) | |
Guinea-Bissau | English (U.K.) | |
India | English (U.K.) | |
Israel | English (U.K.) | |
Jordan | English (U.K.) | |
Kenya | English (U.K.) | |
Kuwait | English (U.K.) | |
Lebanon | English (U.K.) | |
Liberia | English (U.K.) | |
Madagascar | English (U.K.) | |
Malawi | English (U.K.) | |
Mali | English (U.K.) | |
Mauritania | English (U.K.) | |
Mauritius | English (U.K.) | |
Mozambique | English (U.K.) | |
Namibia | English (U.K.) | |
Niger | English (U.K.) | |
Nigeria | English (U.K.) | |
Oman | English (U.K.) | |
Qatar | English (U.K.) | |
Saudi Arabia | English (U.K.) | |
Senegal | English (U.K.) | |
Seychelles | English (U.K.) | |
Sierra Leone | English (U.K.) | |
South Africa | English (U.K.) | |
Swaziland | English (U.K.) | |
S?o Tomé and Príncipe | English (U.K.) | |
Tanzania, United Republic Of | English (U.K.) | |
Tunisia | English (U.K.) | |
Uganda | English (U.K.) | |
United Arab Emirates | English (U.K.) | |
Yemen | English (U.K.) | |
Zimbabwe | English (U.K.) |
由上图可以观察到:
1、中国(应用商店):中文(简体)和英文(英国)
2、英文(英国)影响所有155个销售地区(除美国和加拿大)
3、美国(应用商店):英文(美国)和西班牙文(西班牙)
4、瑞士(应用商店):德文、法文、英文(英国)、意大利文(覆盖最多语言版本了)
5、非洲、中东及印度:只有英文(英国)
总结:目前给大家提供的是英文全球版的设置攻略,但是随着很多国家综合实力的提升,它们的语言影响力范围也逐渐扩大,例如:中文(繁体)、日文、韩文、俄文、法文、德文、意大利文、西班牙文。未来我们将测试更多的语言,为大家找到更好的多语言版本设置方式。